I studied mechanical engineering before moving into digital work. The subject changed, but the way of thinking didn't. A website, a brand or a book launch is a system like any other. It has parts that depend on each other, places where it can break, and a standard it needs to meet before it goes out.
Over more than nine years of freelancing, that mindset has taken me across graphic design, web development, digital marketing and publishing. Building my own products taught me more than any brief could: you learn quickly what moves a project forward and what only looks busy.

